Eric Strand

Eric Strand is the founder, CEO, and portfolio manager of AuAg Funds, a Swedish asset management firm focused exclusively on precious metals and mining equities. He brings over 20 years of asset management experience to the resource sector, having built AuAg into a recognizable name among European precious metals investors through its suite of thematic ETFs and active funds.

AuAg Funds operates several vehicles that give investors targeted exposure to metals and miners. The firm's offerings include the AuAg Silver Bullet Fund, which focuses on silver mining companies, and gold-focused ETFs that hold producers and developers. Strand has been a consistent and vocal commentator on precious metals through multiple market cycles, sharing his outlook through frequent media appearances and the firm's research platform. His professional background before founding AuAg included a career as an Olympic athlete, an experience he credits for the disciplined, process-driven approach he applies to fund management.

Strand's investment thesis centers on the structural supply-demand dynamics of gold and silver. For gold, he emphasizes the role of central bank accumulation, geopolitical tension, and currency debasement as price drivers. For silver, he focuses on the metal's dual role as both a monetary asset and an industrial commodity essential to solar panel manufacturing and green energy infrastructure. He has repeatedly argued that silver's superior electrical conductivity, combined with growing industrial demand and the possibility of physical supply deficits, positions it for strong relative performance. His funds lean toward mining equities rather than physical metal, meaning investors take on both commodity price exposure and the operational, political, and geological risks inherent in running mines.

Mining stock investors should follow Strand for his concentrated, thesis-driven perspective on precious metals pricing. He publishes regular market commentary through AuAg's research center and appears frequently in financial media discussing gold and silver price targets, macroeconomic catalysts, and specific market conditions. His views are particularly relevant for investors evaluating the silver sector, where he is an unapologetic bull with capital deployed behind that conviction.