Albert Liu

Albert Lu (listed in this profile as Albert Liu) is the President and CEO of Sprott Money, a Canadian dealer in physical gold, silver, platinum, and palladium. For resource investors, he is best known as the co-host of Rick Rule's live question-and-answer sessions, where retail investors put unfiltered questions on gold, silver, and junior miners — small exploration and development companies — directly to a veteran of resource speculation.

At Sprott Money, Lu runs the bullion business and fronts much of its education output. He hosts the company's interview series and the "Weekly Market Wrap," a recurring video recap of gold, silver, and monetary developments. His guest list draws from across the precious metals world — fund managers, economists, and mining investors — which gives viewers a scheduled, consistent read on what is moving the metals markets.

Lu's approach is retail-first. Because his company sells physical metal to individual buyers, his programming reflects the questions actual customers ask: central bank gold purchases, currency debasement, and when to hold bullion rather than mining shares. In the live Q&As he moderates, the audience sets the agenda, and the format rewards direct answers over prepared talking points.

For investors, following Lu is a practical way to track sentiment in the physical precious metals market — the demand side that underpins gold and silver prices. His conversations regularly bridge from bullion into mining equities and the speculative end of the junior market, topics the live Q&A format covers in unusual depth.